719-286-0751 info@cadence-labs.com

eCommerce Design & Development for BeadforLife

From Goecart…

Before embarking on their website migration, BeadforLife evaluated a variety of platforms including Shopify, Volusion & Drupal Commerce. In comparison to the other platforms, Magento proved to be the most flexible & affordable solution for the non-profit organization. Plus Magento was the only platform capable of integrating with key platforms like Salesforce & Quickbooks.

BeadforLife is a non-profit organization, so Cadence Labs completed the 2-month website migration pro-bono.  The site launch in August 2013 was a huge success with online sales at their highest for that month in the organization’s history.

… to Magento!

Why the move?

Magento provided far more functionality than Goecart and BeadforLife was struggling to stay competitive online against new competition. Here’s a quick list of all the added functionality BeadforLife gained by moving to Magento.

Ability to have all websites under one URL – www.beadforlife.org

Multiple store fronts for different customer types

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Ability to optimize for search engines (SEO)

Ability to have a responsive & fully customizable design

Ability to have wishlists & digital gift certificates

One page checkout for faster checkout

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Ability to integrate with other key platforms

Ability to accept donations and add donations to orders

Ability for customers to login with Facebook

Advanced reporting & tracking with Google Analytics

Improved promotional capabilities for sales

Ability to create future custom functionality

The New Features in Action

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Seamless

We created a bridge to sync accounts between Drupal & Magento so that users who are logged into one platform are seamlessly logged into the other one as well.

Specialized Store Fronts

Specialized Wholesale & Community Partner stores allow BeadforLife’s various channels of support access to special pricing & capabilities that make ordering more simple.

Donations

All donations are now run through Magento, allowing BeadforLife to collect donations from a special landing page and at checkout.

Custom Color Switcher

A custom color switcher allows customers to see exactly what they will be receiving.

Newsletter Popup

A newsletter popup synced with Mail Chimp allows them to collect more subscribers than ever and better educate their customers on the good work they’re doing in Uganda.

The Results

BeadforLife’s migration to the Magento platform, as well as the site’s content updates, have allowed the organization to expand their business online and increase their reach.  This positively impacts both the women in Uganda who inspire BeadforLife as well as the non-profit organization’s customers in North America & Europe.

SEO improvements to the website’s structure and content have lead to an increase in Organic Traffic to the site by 350%!

See the BeadforLife site for yourself!

Interested In Working with Cadence Labs?

Cadence Labs is a digital marketing, website design and Magento eCommerce agency based in Boulder, Colorado.

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