eCommerce Design & Development for BeadforLife
Before embarking on their website migration, BeadforLife evaluated a variety of platforms including Shopify, Volusion & Drupal Commerce. In comparison to the other platforms, Magento proved to be the most flexible & affordable solution for the non-profit organization. Plus Magento was the only platform capable of integrating with key platforms like Salesforce & Quickbooks.
BeadforLife is a non-profit organization, so Cadence Labs completed the 2-month website migration pro-bono. The site launch in August 2013 was a huge success with online sales at their highest for that month in the organization’s history.
Why the move?
Magento provided far more functionality than Goecart and BeadforLife was struggling to stay competitive online against new competition. Here’s a quick list of all the added functionality BeadforLife gained by moving to Magento.
Ability to have all websites under one URL – www.beadforlife.org
Multiple store fronts for different customer types
Ability to optimize for search engines (SEO)
Ability to have a responsive & fully customizable design
Ability to have wishlists & digital gift certificates
One page checkout for faster checkout
Ability to integrate with other key platforms
Ability to accept donations and add donations to orders
Ability for customers to login with Facebook
Advanced reporting & tracking with Google Analytics
Improved promotional capabilities for sales
Ability to create future custom functionality
The New Features in Action
We created a bridge to sync accounts between Drupal & Magento so that users who are logged into one platform are seamlessly logged into the other one as well.
Specialized Store Fronts
Specialized Wholesale & Community Partner stores allow BeadforLife’s various channels of support access to special pricing & capabilities that make ordering more simple.
All donations are now run through Magento, allowing BeadforLife to collect donations from a special landing page and at checkout.
Custom Color Switcher
A custom color switcher allows customers to see exactly what they will be receiving.
BeadforLife’s migration to the Magento platform, as well as the site’s content updates, have allowed the organization to expand their business online and increase their reach. This positively impacts both the women in Uganda who inspire BeadforLife as well as the non-profit organization’s customers in North America & Europe.
SEO improvements to the website’s structure and content have lead to an increase in Organic Traffic to the site by 350%!
Interested In Working with Cadence Labs?
Cadence Labs is a digital marketing, website design and Magento eCommerce agency based in Boulder, Colorado.