HubSpot Developer · Content Hub · Custom Integrations
Expert HubSpot developers for brands that have outgrown drag-and-drop.
Cadence Labs builds custom HubSpot themes, modules, HubDB-driven pages, and integrations for marketing and ops teams who need more than the visual editor can give them. We’re a US-based team of senior engineers, not a hand-off shop, and we’ve been shipping production code on the HubSpot platform for over a decade.
“We have been working with Cadence Labs since 2015, and during that time they have been exceptional partners that we’ve grown to count on for everything from design, consultation, development and helping to clean up work from prior developers. They are responsive, pro-active, available and incredibly pleasant to deal with on a day-to-day basis.”
- 10+ yrs
- Building on the HubSpot platform
- 100%
- US-based, senior-only team
- 2014
- Founded in Boulder, Colorado
- $0
- Free initial consultation
/01 · HOW WE OPERATE
Practical HubSpot development with the discipline of an engineering shop.
Most HubSpot agencies are marketing-first and treat development as an afterthought. We run engagements the way an engineering team should — versioned, documented, transparently billed, and built to last.
// 01
Senior engineers only.
Direct access to experts who’ve built complex HubSpot themes, modules, HubDB systems, and integrations. No junior developers, no offshore handoffs.
// 02
Marketer-aware engineering.
We build modules and themes your marketing team can actually use day to day. Fields are sensible, defaults work, and the drag-and-drop editor doesn’t break the design.
// 03
Retention by results.
Most of our clients have partnered with us for multiple years, drawn by reliable delivery and ongoing maintenance that keeps their HubSpot instance moving forward.
// 04
Standard pricing.
Hourly, project-based, and monthly retainers — published rates, no surprises when it comes to billing.
// 05
Ongoing maintenance.
Maintenance packages starting at five guaranteed hours a month with a reduced hourly rate. Roll-over hours, 30-day termination.
// 06
Git & CLI workflow.
We use the HubSpot CLI, local development environments, and Git for every line of code. Sandboxes for staging, version-controlled deploys, full revert paths.
// 07
Weekly time reports.
End-of-week reports show exactly how much time was used and what it was used towards. No black boxes, no surprise invoices.
// 08
Performance discipline.
HubSpot sites can absolutely be fast — they just need someone watching for module bloat, oversized images, and third-party script creep. We handle monitoring and managing your site.
// 09
Knowledge base.
Documentation on QA, deployments, module structure, HubDB schemas, and integration architectures — so future developers can pick up where we left off.
/02 · HUBSPOT DEVELOPMENT SERVICES
Six ways a senior HubSpot developer earns their fee.
From a single custom module to a full Content Hub rebuild and complex CRM integration work, we deliver HubSpot engineering aligned to your business goals. Each service can be engaged independently or as part of a longer partnership.
// 01 Service 01
Custom Themes & Modules
Pixel-accurate HubSpot themes built from your designs (or ours), with flexible drag-and-drop modules your marketing team can actually use without breaking the layout. Built in HubL, versioned in Git, deployed via the HubSpot CLI.
// 02 Service 02
HubDB & Dynamic Pages
Database-driven content done right — product catalogs, location finders, event listings, resource libraries, and team directories that scale into the hundreds of records without your marketing team copy-pasting another landing page.
// 03 Service 03
Custom Integrations & APIs
Two-way integrations between HubSpot and Salesforce, NetSuite, Stripe, Magento, Shopify, custom ERPs, internal data warehouses, and bespoke applications. Built with proper auth, error handling, and observability — not a one-shot Zap that breaks on the first edge case.
// 04 Service 04
CRM Customization
Custom objects, custom properties, workflow automation, calculated fields, and complex lifecycle stage logic. We build CRM customizations that match how your team actually works — not how the HubSpot defaults assume you should.
// 05 Service 05
Platform Migrations
WordPress, Webflow, Marketo, Drupal, Sitecore, or custom CMS to HubSpot — we handle the full migration: content, templates, redirects, integrations, and SEO continuity. We also do the reverse when HubSpot turns out not to be the right fit.
// 06 Service 06
Ongoing Development & Support
A dedicated senior HubSpot developer on retainer — for new modules, integration maintenance, performance work, marketing campaign builds, and the long tail of “can we just add one more thing” requests your in-house team doesn’t have time for.
/03 · WHY CADENCE LABS
Why brands pick us over generic HubSpot agencies.
The HubSpot agency landscape is full of marketing-first shops who outsource the development work and offshore template-builders racing each other to the bottom on marketplace themes. We’re neither. We’re senior engineers who treat HubSpot as the serious platform it is — and who’ll tell you the truth when a custom build isn’t the right move.
// 01 EXPERTISE
Senior engineering expertise.
Over a decade building production software, including extensive HubSpot work across Content Hub, Marketing Hub, Sales Hub, and Service Hub. We know HubL, HubDB, serverless functions, and the APIs cold — including the undocumented quirks.
// 02 INTEGRATION DEPTH
Real integration chops.
Most HubSpot agencies fall down the moment a project crosses into Salesforce, an ERP, or a custom application. Our team has done two-way integrations across Shopify, Magento, NetSuite, Stripe, custom warehouses, and assorted enterprise systems — we know how this actually works.
// 03 HONEST SCOPING
If a custom build is overkill, we’ll say so.
Sometimes you don’t need custom development — you need a better marketplace theme, a tweaked workflow, or a HubSpot-native solution you didn’t know existed. We’ve talked clients out of six-figure builds more than once.
// 04 MARKETER-FRIENDLY
We build for the people who use it.
Custom modules with poorly-named fields and no defaults are how marketing teams come to hate their own website. We treat the drag-and-drop editor experience as part of the deliverable, not an afterthought.
// 05 PERFORMANCE
Performance & SEO from day one.
Core Web Vitals, image optimization, script management, and clean semantic HTML aren’t bolted on at the end — they’re baked into how we build. HubSpot can absolutely be fast; most agencies just don’t bother.
// 06 END-TO-END
The same team, end to end.
From design and strategy through deployment and ongoing optimization, the same senior engineer who scopes your project is the one who writes the code and the one who picks up the phone a year later.
A++++++ for Cadence Labs. We had tried three other firms before them — all claimed they were experts. Cadence Labs is the only team that met our unique needs and fixed all the bugs left behind. Don’t settle for others that “claim” to be experts. Contact Cadence to get it done right the first time.
/05 · WHO WE WORK WITH
HubSpot development tailored to how your team actually works.
Our clients range from solo founders to enterprise marketing teams running on Marketing Hub Enterprise. HubSpot looks different at each scale — and we adapt our approach to your team’s capacity, your existing stack, and your appetite for custom code.
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B2B SaaS & technology
Product-led growth motions, freemium signup flows, lifecycle email automation, and dense documentation sites that need to look like the product. Our deepest segment.
// 02
Professional services
Service-area landing pages, team directories, case study libraries, and consultation-funnel forms — built once in HubDB, scaled across geographies without duplication.
// 03
Manufacturing & B2B distribution
Product catalogs in HubDB, distributor portals, deep Salesforce or NetSuite integration, and quote-request flows that bridge marketing and sales without copy-paste.
// 04
eCommerce-adjacent brands
Brands running Magento, Shopify, or a custom storefront alongside HubSpot for marketing and CRM. We’re the rare HubSpot team that genuinely understands what’s on the other side of that integration.
// 05
Healthcare & life sciences
Marketing sites with HIPAA-aware form handling, gated clinical content, and integrations with industry-specific data systems. Compliance-aware development is part of the deliverable.
// 06
Sites recovering from another agency
HubSpot instances left in rough shape by a previous developer. We’re known for cleaning up broken modules, undoing bad migrations, and untangling integrations that should never have been built that way.
/06 · OUR ENGAGEMENT PROCESS
From “can HubSpot even do this?” to a deployed system, in five steps.
Whether you engage us for a single custom module or a multi-year platform partnership, the rhythm is the same: scope honestly, build carefully, document everything.
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01
Discovery call
A free 30-minute conversation. We learn about your goals, your tier of HubSpot, your existing stack, and what’s driving the request — and tell you honestly whether custom development is the right answer.
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02
Scope & audit
For larger engagements, a fixed-scope audit of your portal: theme, modules, workflows, integrations, and data hygiene. You leave with a prioritized roadmap and clear effort estimates.
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03
Design & spec
For custom theme or module work, we either start from your designs or produce them in-house — with detailed specs for fields, module behavior, and editor experience before a line of HubL gets written.
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04
Build & deploy
Senior engineers building in a sandbox portal, with Git-versioned code, CLI deploys, weekly time reports, and Jira tickets you can actually read. QA and stakeholder review before anything touches the live site.
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05
Ongoing partnership
HubSpot evolves constantly. We provide continuous maintenance, marketing campaign support, new module work, and integration upkeep — on a roll-over retainer, with 30-day termination.
Let’s see if there’s a real HubSpot project here.
We are currently accepting new HubSpot development clients who are looking to build, migrate, or extend their HubSpot platform. Tell us about your goals and we’ll respond quickly with next steps.
If we think custom development is the right tool — and we think we’re the right team for it — we’ll get on a 30-minute call and tell you exactly how we’d approach the work. If we don’t think you need us, we’ll tell you that too.
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