Custom eCommerce Platform Development for Cloud9Living
Custom eCommerce Platform Features:
Products + Categories
Built in CRM + CMS
Supplier / Vendor Integration
AngularJS Checkout + Booking
Admin Popovers + Tooltips
One of the key requirements of the new website was making it optimized for mobile shoppers. This doesn’t just mean fast or responsive, but a true mobile-first approach with an adaptive mobile site. As part of the adaptive approach we developed a separate mobile site with a completely customized shopping experience. The adaptive mobile site reorganizes content and prioritizes key features needed by users at the top of the page. By helping a user find the right content quickly on their phone we’ve made the shopping and booking experience better than ever! In addition to the adaptive mobile website we also optimized the site speed to make Cloud9’s website quick to download even when a user is not on Wifi. Some of the website speed optimizations are:
- Developing a Full Page Cache with hole punching for dynamic content.
- Implementing Google’s Pagespeed module.
- Designing a frontend asset system that minifies & combines all static assets.
- Utilizing a CDN to serve images and media files.
The New Frontend
Rebuilding the Cloud9 website gave us the perfect opportunity to make improvements across the frontend of the website. Let’s dive into more details about some of these great modern features on the new site.
New Product Types
Original Product Types
The original platform had support for gift certificates and experience product types. We migrated this functionality and associated product data to the new custom platform.
Shop By + Filtering
It’s important to get your customers quickly to the products they are looking for. That is why one of the main tasks we focused on with the new site was building a new filtering system to allow customers to shop more effectively.
Fast Checkout with Custom Payment System
By using AngularJS for the checkout on Cloud9’s website a user can checkout quickly without needing to load the next page. Since Cloud9’s team needs a fair amount of information during checkout this helps make the experience as smooth as possible for the team. As part of building the checkout process we also developed a number of integrations with PayPal Payments Pro and PayPal Express to allow for instant payments.
To cover Cloud9’s B2B customers we developed a B2B payment system that allows for consignment, check/money order, and other offline methods for approved accounts. This way large orders can be placed with payment terms.
The New Backend
CMS (Content Management System)
Accounts Receivable / Payable
ESP (Email Service Provider) Integration
The new system is up and running for Cloud9 now and they are loving how it has made their lives easier, improved conversions and helped to cut overall costs. The improved admin panel has dramatically increased team efficiency while the new product types have helped sell and convert more customers. Here is the take on the project and the experience working with our team at Cadence Labs from the CEO John Augst:
We have been working with Cadence Labs since they began, and with Alan for 2 years prior to that. Cadence recently completed an entire system rebuild for our eCommerce website and administrative back-end system. This was a huge undertaking that took over 2 years to complete. Alan and his team were very organized and responsive the entire time and made things as easy as possible for us during this project. They took pride in understanding the business behind the code, and that helped tremendously and is evident in the amazing finished product. I would highly recommend Cadence Labs.