Duke Cannon is a popular brand of men’s soap and grooming goods products, especially famous for their “Big Ass Brick of Soap”. They started working with Cadence Labs in 2015 and have been growing their brand rapidly ever since. Always wanting to stay ahead of the competition, Duke worked with us to scope out their Magento upgrade and the complete it before the 2017 holiday season.
By migrating to Magento 2 the team at Duke Cannon was able to take advantage of some of the great new features in Magento 2:
- Braintree Payment Gateway
- Improved Admin Panel
- Improved PCI Compliance
- Improved Indexing & Loading
Duke Cannon launched the new Magento 2.1 site at the end of October. We took a sample of data from November to examine the improvement to their site year over year. Here are some of the exciting results:
- Overall Conversion Rate Increase 17% 17%
- Mobile Conversion Rate Increase 14% 14%
- Bounce Rate Decrease 4% 4%
- Average Page Download Decreased 28% 28%
While making the move to Magento 2 is not as easy as upgrading from Magento 1.8 to 1.9, the results of making the switch will be seen in the long run. Not only is upgrading a Magento site an excellent opportunity to clean up code and your database, it’s a time to consider big changes for your business. For Duke Cannon that change came in the form of switching their products from an incorrectly used product type to one that actually suited the way they sell their grooming goods. This change has helped them both with reporting and with inventory management.
Here at Cadence Labs we are exicted to see where Duke Cannon goes next! Each day there are more extensions, new features and other benefits to Magento 2 that will help their business stay competive online.