Migration from a custom platform to Shopify
The team at Todd Reed came to us looking to move away from their old eCommerce platform. The platform had been custom developed by an individual developer and this was limiting the company’s capabilities. Every time they needed to update the website they had to contact the developer to request those changes. This included everything from adding a new product to changing some text on one of their many pages.
Shopify stood out as a great fit for the company. The team would be able to easily update almost all of the website themselves. Shopify also integrated with their existing ERP system which would allow the team to keep real time inventory of the one of a kind pieces.
Another need that the team had was that they wanted to keep their current website theme as much as possible. While there were some small changes they wanted to make to the site the overall goal was not to change the website design.
Benefits of Switching to Shopify
Easy to Edit
Even for high-end, luxury items, shoppers are expecting that the website will work on their mobile device. The previous website did not use a responsive design and as such many mobile shoppers were immediately turned away. The new responsive design allows Todd Reed’s jewelry to look great across all devices and creates an overall impression of quality about the brand.
Did you know that having a fast, responsive website also increases your search engine rankings for those searching from their mobile device? Now more than ever having a responsive website is critical for you business.
Migrating to Shopify
When migrating a website there are a number of important steps you need to go through to ensure everything will work correctly. Migrating a website takes time and requires that you have buy in from all members of your team. Having migrated other websites in the past we took the following approach to make sure the project was successful.