MHM Gear is a direct to consumer hiking & mountaineering backpack manufacturer located in Denver, CO. They needed to move their old website off of a combination of Shopify and CraftCMS and on to a more capable platform – Magento. For this site we used Magento for the storefront and WordPress for their blog and CMS pages.
Now the team at MHM Gear has full control over all their website’s pages. By moving to Magento they were able to streamline their business (by having just one platform for all orders). The new product pages show off each backpack in full 360 degrees, give the customer tons of information about what each backpack is ideal for, and show off the benefits of purchasing directly from the manufacture.
The new site is up and running now! We’ve been monitoring it now for a couple weeks and are keeping our eyes on the results in tools like Google Analytics and Webmaster tools. Here are a couple highlights post-upgrade and redesign.
- Conversion Rate Increassed 78% 78%
- Mobile Sales Increased 40% 40%
- Bounce Rate Decreased 18% 18%