DragonVale World is a new game that is based on the original DragonVale game. The game will be coming out soon, so Backflip wanted to entice their current user base and others to preregister for the game. To incentivize users to preregister they are also offering a starter bonus for the game. To accomplish this they needed a new website for DragonVale World where users could preregister, and that’s where Cadence Labs came in.
Cadence Labs worked with the team at Backflip to provide design specifications and other recommendations for their internal team. Once designs were ready, Cadence Labs implemented the designs for both desktop and mobile sites, setup the Mail Chimp and Mandrill integrations and implemented translations for 10 languages.