Website Redesign for The Synergy Company
Synergy’s team initially reached out to Cadence Labs to help them update their website’s design. While already using the Magento platform, they still needed to reformat and revise much of the content on the website in order to achieve a great new look. Together we worked on a plan of action for the website that included building custom functionality and re-theming the website.
Redesigning, from theme to content
User Friendly Product Filters
Increasing the conversion Rate
In order to provide customers with the best experience possible while shopping The Synergy Company’s website, we updated their static layout to a responsive design. The new responsive design has opened up a whole new market of younger customers for the company to target.
To improve the user experience we also included ajax add to cart, filter and wishlist functionality. Now customers can add items to their cart or wishlist directly from category pages and blog posts. Filters are applied without reloading the page. All of this makes it easier and faster for a customer to complete checkout.