Website Redesign for The Synergy Company

From This…

The Synergy Company sells a wide range of organic, high quality supplements which they manufacture in Moab, UT. Each one of their supplements has an extensive amount of literature and certifications that go alongside the product to help it stand out amidst the thousands of supplements sold online.

Synergy’s team initially reached out to Cadence Labs to help them update their website’s design. While already using the Magento platform, they still needed to reformat and revise much of the content on the website in order to achieve a great new look. Together we worked on a plan of action for the website that included building custom functionality and re-theming the website.

Shop The Synergy Company

…To This!

Redesigning, from theme to content

During a meeting with the Synergy team, we identified that not only the design needed to be updated, but the content on the site needed to be reformatted so users could digest it more easily. To achieve an easier to use and read website, we implemented the following custom features:

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User Friendly Product Filters

By organizing the products in one easy place where users can filter by Health Goal, Lifestyle, Category and Form, we made shopping the wide range of supplements easier.

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Certifications

Each product has a range of certifications from USDA Organic to Vegan. We displayed these branded certifications on the product page and included a glossary where users can research further.

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Ingredients

Ingredients are the most important part of a supplement. To help consumers better educate themselves we created a visual listing on product pages and glossary to help users get the ingredients they want and avoid the ones they don’t.

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Learning Center

The Synergy Company had a ton of old content, blog posts, research articles and more that they wanted to share with their consumers. We used our Magento and WordPress integration give them the tools they needed to create a Learning Center.

Filtered Shopping

Certification Glossary

Ingredient Glossary

Learning Center

Ingredients on Product

Certifications on Product

Increasing the conversion Rate

In order to provide customers with the best experience possible while shopping The Synergy Company’s website, we updated their static layout to a responsive design. The new responsive design has opened up a whole new market of younger customers for the company to target.

To improve the user experience we also included ajax add to cart, filter and wishlist functionality. Now customers can add items to their cart or wishlist directly from category pages and blog posts. Filters are applied without reloading the page. All of this makes it easier and faster for a customer to complete checkout.

The Results

The new site is up and running! We’ve been monitoring it now for a couple months using tools like Google Analytics and Webmaster Tools. Here are a couple exciting highlights post-redesign.

Mobile Conversion Rate Increase 40% 40%
Overall Conversion Rate Increased 24% 24%

Check out The Synergy Company website for yourself!

Interested In Working with Cadence Labs?

Cadence Labs is a digital marketing, website design and Magento eCommerce agency based in Boulder, Colorado.

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