Guerrilla Gravity builds highly-refined mountain bikes that are optimized for speed with frames that are designed and built right here in Colorado! This client came to us looking for help supporting their existing site which included a custom app. After taking over ongoing maintenance from their previous web developers we launched into a redesign of their site.
The site wasn’t the only thing to get a face-lift. Behind the scenes we also made changes to their custom app which powers their bike customizer interface. By changing how this worked and how the content on the site was structured, our team was able to make a big impact for GG across the frontend and backend of Shopfiy!
The new site includes:
Shopify’s themes are made to be responsive – making the new website easier to use for all GG’s customers be they on their home computer or looking up bike specs from the mountains.
To power the bike customization on the product pages we updated the custom app to make customizing the bikes easier with improved UX. We also updated it to show the pricing and spec changes with each customization choice.