Website Design & Development for Skyline Supply Co.
Launching a New Brand
Skyline Supply Co. came to Cadence Labs in need of an eCommerce site for their new brand. They wanted a site that would help them stand out in the souvenir and travel apparel business, but didn’t know what they needed beyond that. We helped them with website design, advice on best practices, choosing from a variety of features and a marketing strategy to launch their new site.
One of the biggest priorities for the owners was making sure that their new site was optimized for search engines. We spent a large amount of time in this area to make sure the site was set up correctly from the start. By developing the content on the site for everything from products to informative pages we made sure that best practices were adhered to. We also went through the site and added all those important little pieces like Alt Text, Title Text and more. Lastly, we spent time making sure that this new site would be super fast and mobile friendly.
After launching the site we’re happy to report that the new site passes all of the reports in Webmaster Tools with flying colors! The owners are so happy with their new Magento site that they are considering moving their Volusion site over to Magento as well.
Key eCommerce Functionality
Fast Load Times
Calls to Action
Amazon & Google Shopping Feeds
Responsive websites are a popular and affordable way for small businesses to sell their products on mobile devices. With mobile traffic on the rise and great opportunities to reach mobile customers with ads on Facebook, we wanted to make sure that the new site would convert well across all devices. Opting for a responsive theme helped Skyline stay on budget & on brand.
The responsive theme is already paying off, with more than 50% of the new company’s traffic occurring on mobile. Equipped with their new site & responsive design, Skyline Supply Co. is set up for success.