Website Redesign for Chase54
Beyond that we also included new functionality for the customers and site owners. On the front end we included functionality such as videos, color swatches, advanced search and speedy load times. Making it easier than ever for their customers to shop the site.
For the site owners we scrapped their impossible-to-use Magento based blog and moved this functionality to WordPress. Now it’s easy for them to update pages, write blog posts and share press releases. Additionally, we went through and fixed a majority of their on site SEO issues. Now they’re seeing more customers than ever from organic search!
… to this!
Responsive Done Right
Deal Callouts & Sale Icons
No matter how great a new site looks it’s the results that matter most. That’s why we dove into the numbers a month later to see what kind of results the redesigned site had. Everyone is very pleased to see that even without the holiday boost the new site had an increased conversion rate. Not only that but the new newsletter popup functionality is getting more people than ever to subscribe.
Best of all, our hard work at making all the on site SEO we could has paid off. Organic search traffic is up a shocking 300%!
- Conversion Rate Increase 53% 53%
- Email Subscriptions 15% 15%
- Decrease in Load Time 67% 67%
- Decrease in Bounce Rate 3% 3%