Need to collect more quality subscribers from your Magento store front? Then we’ve got a free Magento and Mail Chimp popup extension you’ll love!
The MageMonkey Magento extension provides a great Magento to WordPress plugin that allows you to sync orders, newsletter subscribers and more directly to your Mail Chimp lists. However, the plugin doesn’t give you the functionality to create a newsletter popup on your website.
Newsletter popups are becoming increasingly common and with good reason! They help all kinds of websites get more email subscribers and very commonly used on eCommerce sites. However a newsletter popup isn’t always the most unobtrusive way to collect subscribers. Again and again we click on marketing emails only to land on a site we’re already subscribed to and receive a popup asking us to join. This problem is one that can easily be avoided by using a URL parameter that lets your popup know not to load. We’ve included this functionality in our Magento extension.
Another common issue with newsletter popups is that you can’t have a popup on any page you’re sending AdWords traffic to. In order to get around this common issue for eCommerce sites we’ve built our extension with a page delay which you can alter in the admin panel.
Configuring the Extension
Once you have the extension installed you’ll need to log into your Mail Chimp account to get the “Mail Chimp Submit URL” and “Mail Chimp Spam Prevention key”. For this go to Lists → Choose the list you’d like to send your subscribers to → Signup forms → Embedded forms. Once here you’ll need to grab the URL and key from the “Copy/paste onto your site”. First look for the <form action=””> tag, the URL from this tag will be your “Mail Chimp Submit URL”.
<form action=”THIS_IS_YOUR_SUBMIT_URL” method=”post” id=”mc-embedded-subscribe-form” name=”mc-embedded-subscribe-form” class=”validate” target=”_blank” novalidate>
Next you’ll need your Spam Prevention Key. You’ll find this near the bottom in the <input type=”text” name=”” tabindex=”-1″ value=””> tag.
<div style=”position: absolute; left: -5000px;”><input type=”text” name=”THIS_IS_YOUR_SPAM_KEY” tabindex=”-1″ value=””></div>
Since we’re pulling in this information directly from the embedded sign up for you do not need to have the MageMonkey extension installed for our extension to work.
Next you can configure some of the additional features of our extension. We recommending setting the “Show On Page View(s)” to 2 since you’ll get the most possible subscribers without immediately displaying your popup on the first page. We also recommend setting the “Popup Delay (Milliseconds)” to between 3000-5000, so that your popup appears before your customers lose interest and leave the page.
To prevent users who are already subscribed to your newsletter from seeing the popup you can set the URL parameter in System → Configuration → Mail Chimp Popup and “Ignore Query Param”. Then add the URL parameter to each of the links in your email. For example if you’re URL parameter is “ignore” then you’ll want to send your newsletter subscribers to www.example.com?ignore.
Updating the Design
If you just need to change the image on the right you can edit the Static Block called “cadence_mailchimp_callout” in your Magento admin panel.
Let us know in the comments if you have questions or suggestions about our extension.