719-286-0751 info@cadence-labs.com

Free Magento 2 Facebook Tracking Pixel Extension

Free Magento 2 Facebook Tracking Pixel Extension

If you need to run Facebook ads, but if you don’t have easy access to a developer then getting the tracking code implemented for Facebook isn’t easy. Here at Cadence Labs we’ve created a free Magento 2 Facebook Tracking Pixel extension which is great for running retargeting ads on Facebook. Our extension will be on the Magento Marketplace soon.  With the extension installed on your Magento 2 site, you can track many of the various Facebook pixel events.


Download & install the extension through Magento Marketplace


Install manually using github:


mkdir -p app/code/Cadence/Fbpixel && git clone https://github.com/cadencelabs/m2-fbpixel app/code/Cadence/Fbpixel
php bin/magento setup:upgrade


Get Your Facebook Pixel

See the Facebook guide to creating and installing pixels here.

After you login to the Ads Manager, go to Tools -> Pixels


By default, you should see the Facebook Pixel Tab – you will find your Pixel ID on the right side of the screen:


Enter Your Pixel Id

Once you’ve found your Pixel ID, enter it into the Magneto admin under Stores -> Configuration -> Cadence Labs -> Facebook Pixel.

Our Extension Tracks Multiple Events

This extension supports stores with multiple currencies, and tracks the below events:

  • View
  • Purchase
  • Add To Cart
  • Add To Wishlist
  • Initiate Checkout
  • View Product
  • Search Products

You must enable the events you want to track in the admin.
**At this time Facebook does not track order IDs, products or other information about the purchase. We recommend tracking this information using Google Analytics.

Gillian Owen is the Lead Designer & Marketer at Cadence Labs and has over 5 years of Facebook Advertising experience.

Need help installing the extension?

We’ve had a lot of experience developing & installing extensions. If you need help, head over to the Cadence Labs contact page, or email us at info@cadence-labs.com. We provide support for this and other Magento issues at affordable rates. 

1 Comment

  1. Gregory

    Seriously, you guys rock. I haven’t had an issue with any of your free extensions. I’d even be a tester if you need some help that way.

    Thanks for being such a giving outfit


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