If you need to run Facebook ads, but if you don’t have easy access to a developer then getting the tracking code implemented for Facebook isn’t easy. Here at Cadence Labs we’ve created a free Magento 2 Facebook Tracking Pixel extension which is great for running retargeting ads on Facebook. Our extension will be on the Magento Marketplace soon. With the extension installed on your Magento 2 site, you can track many of the various Facebook pixel events.
HOW TO INSTALL OUR MAGENTO 2 FACEBOOK PIXEL EXTENSION
Download & install the extension through Magento Marketplace
Install manually using github:
mkdir -p app/code/Cadence/Fbpixel && git clone https://github.com/cadencelabs/m2-fbpixel app/code/Cadence/Fbpixel
php bin/magento setup:upgrade
Get Your Facebook Pixel
See the Facebook guide to creating and installing pixels here.
After you login to the Ads Manager, go to Tools -> Pixels
By default, you should see the Facebook Pixel Tab – you will find your Pixel ID on the right side of the screen:
Enter Your Pixel Id
Once you’ve found your Pixel ID, enter it into the Magneto admin under Stores -> Configuration -> Cadence Labs -> Facebook Pixel.
Our Extension Tracks Multiple Events
This extension supports stores with multiple currencies, and tracks the below events:
- Add To Cart
- Add To Wishlist
- Initiate Checkout
- View Product
- Search Products
You must enable the events you want to track in the admin.
**At this time Facebook does not track order IDs, products or other information about the purchase. We recommend tracking this information using Google Analytics.
Need help installing the extension?
We’ve had a lot of experience developing & installing extensions. If you need help, head over to the Cadence Labs contact page, or email us at [email protected]. We provide support for this and other Magento issues at affordable rates.
Seriously, you guys rock. I haven’t had an issue with any of your free extensions. I’d even be a tester if you need some help that way.
Thanks for being such a giving outfit
I have installed Facebook Pixel tracking extension on Magento 2 website https://www.makevana.com.au. But it’s not working, I have enabled all events in admin, but no events are reported. I installed facebook pixel helper chrome extension to find out the issue and there is the error message. ” One pixel found – The Facebook pixel code on this page didn’t load, so no information was sent to Facebook”
Thanks for sharing, I have a question. Do I have to install the facebook pixel by extension? If I put the facebook pixel code into magento backend, is it work? Can I put it into this magento backend position (content->configuration->html head->scripts and style sheets) ?
What is the reason for not tracking products and and order information?
But I have a problem using this plugin with Mageplaza One Step Checkout: the event “Initiate Checkout” is not instantiate.
I’m having problems with installation on a multi-site environment in Magento 2. It seems to be hard to setup 2 pixels in different stores, and only the pixel from the ‘default config’ is being shown.
Can this somehow be resolved? Cache and everything has been cleared.
I got a strange issue after installing the module.
while adding Grouped products to cart the page freezes and reloads in a flash,but product is added to cart.
This doesn’t occur if the module is disabled.
Can you help me on this one.?
Thanks for sharing!
How would I get a separate ‘review’ pixel on the payment step page of the M2 default checkout?